Signal11 Jul 2024
Wayfair opens physical retail space for IRL shoppers

Online furniture retailer Wayfair has opened its first brick-and-mortar space in Wilmette, Illinois. The store opening reflects confidence in physical retail spaces among digital-first brands, signaling a reversal of the pandemic’s ‘retail apocalypse’ as consumers seek IRL shopping experiences.

Wayfair opens physical retail space for IRL shoppers