Signal4 Jul 2024
Phillips curbs holiday e-waste with 'Refurb Editions'

Philips bagged a Grand Prix at Cannes Lions for its 'Refurb Editions' campaign, allowing people to buy returned items at a discount. Designed to reduce e-waste and help people make easy eco-choices, the campaign helps bridge the intention-action gap, making the sustainable choice the easy choice.

Phillips curbs holiday e-waste with 'Refurb Editions'