Signal2 Jul 2024
Superbowl Edible Mascot campaign wins Cannes Grand Prix

Kellanova's Pop-Tarts took the crown at Cannes for its Edible Mascot campaign, which saw players eating the toasted character after the game. This taps into the growing interest in multisensorial brand activations that deepen consumers' relationship with a brand through all five senses.

Superbowl Edible Mascot campaign wins Cannes Grand Prix