Signal14 Jun 2024
Microsoft launches B2C campaign to promote Copilot

Microsoft’s B2C campaign for its AI chatbot, Copilot, features F1 racer Pierre Gasly using Copilot to find a gift. The light-hearted ad underscores Microsoft’s goal of making Copilot an everyday consumer product, addressing the gap between AI hype and real-world user adoption.

Microsoft launches B2C campaign to promote Copilot