People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

As the cost of living crisis worsens, British fintech start-up Yonder’s modern mix of transparent charges, fair credit assessments, and a range of perks is shaking up the market through a card-free, membership-driven model. How is this shift appealing to Gen Y and Z's changing spending habits?

Brand loyalty as we know it is declining among Gen Z audiences as they renegotiate the terms of the business-customer relationship. While this generation has the capacity for some of the deepest bonds, brands will need to meet them where they are with a new set of priorities.

BMO and rapper bbno$ have collaborated on the song BPOT (Bills Paid on Time) as part of a Visa Card campaign targeting Gen Z. The ad went viral, speaking to Zers' desire for financial wellbeing, and their desire to expand their financial knowledge during turbulent times.

Americans are missing car loans and credit card payments more than ever as higher prices and borrowing costs continue to squeeze household budgets. The onus lies on brands to develop innovative solutions to help people manage their debt and navigate financial challenges.