Isabella Gannon is a junior behavioural analyst at Canvas8. She holds a BA in European Studies from Trinity College Dublin, and there became interested in the relationship between media, identity and visual culture. Outside of work, she’s frequently reading, going to gigs, and navigating obscure corners of wikipedia.

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Beta Lives

Gen Y (born 1982-1996)

United States

Home and Relationships

Pets

With more young adults choosing to own pets instead of having children, animals are taking on a more prominent role in modern family households and dynamics. As a result, grieving pet parents are developing elaborate new rituals to commemorate and memorialize their beloved furry companions.