In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

A Michelin-starred restaurant in California is lowering its menu price, joining the ranks of luxury restaurants offering low-cost dining experiences to fight inflation. Amid rising living costs, people are seeking out dining experiences that won't break the bank but still deliver quality.

McDonald’s has launched a month-long promotion for summer 2024, offering four items for $5, a response to criticism about the rising cost of fast food. Inflation is pushing people to develop new habits, and brands are incorporating low-cost options to win over deal-hungry eaters.

After a prolonged period of dining alone during the pandemic, communal dining has re-emerged, reflecting the desire for social interaction and connection. As consumers are ready to share food together again, how can brands offer experiences that cater to this growing desire?

After a prolonged period of dining alone during the pandemic, communal dining has re-emerged, reflecting the desire for social interaction and connection. As consumers are ready to share food together again, how can brands offer experiences that cater to this growing desire?