The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Macy's initiative offers grants and mentorship to underrepresented entrepreneurs, establishing a pathway to become store vendors. Programs like these highlight how brands can redefine systems to become more equitable, especially as shoppers become increasingly discerning spenders.

Gen Zers have been labeled lazy by the corporate world because their ambition looks different from their predecessors in the workplace. Further inspection of their work ethic shows that it extends beyond their nine-to-five, with side hustles challenging the anti-ambition accusation.

The grocery chain's career development program is expanding with two new apprenticeships to help train people to be on the path to management. Initiatives like these show how brands can help facilitate personal and financial independence as people navigate a volatile world.