Following years of pandemic-era leniency, institutional authorities are coming down hard on individual freedoms. Despite nine in ten office workers saying they don’t want to return to old ways of working, 70% of companies globally are mandating a return to the workplace. Meanwhile, reselling old clothes and c...

In what seems to be an evolution of the 'girl dinner', the rat snacking trend sees TikTok users scavenging their pantries to create novel snack combinations. Amid the concerning resurgence of diet culture, it’s encouraging audiences to honour their body’s needs through intuitive eating.

According to industry experts, increased snacking behaviors are driving sales of produce as people turn to fresh fruit and veg for healthy, snackable items. Time-poor eaters are snacking more and looking for ready-to-eat options that offer healthy alternatives to conventional quick bites.

Good Girl Snacks’ Hot Girl Pickles cater to the TikTok-popularized ‘girl dinner’ trend, which focuses on transforming snacks into visually appealing, satisfying meals. The brand’s success reflects the evolution of snacking culture in the US, all the while raising questions about new food mindsets.

‘Girl dinner’ has emerged as one of the most impactful TikTok eating trends, as people seek authenticity online and ditch rigid expectations of what mealtime should be. What does the success of ‘girl dinner’ say about our eating and social media habits and how can brands tap into this consumer base?