As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

With parental responsibilities affecting women’s career paths, many face obstacles when returning to work and finding their feet in the workplace. How can companies support and facilitate women in their desire to grow and thrive within the workforce and continue to close the gender pay gap?

Mums in Ads has launched The Part-Time Pitch, encouraging advertising agencies to advertise all roles as full-time/part-time negotiable as standard practice. The initiative aims to tackle the underrepresentation of mums in the industry, amidst wider pushes for gender inclusivity in the workplace.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.

The majority of US stay-at-home moms are facing challenges when trying to re-enter the workforce at a time when financial pressures are mounting. With many roles struggling to be filled, data indicates a need for not only a perception change but a more harmonious hiring process.