Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Life on Autopilot

United Kingdom

Hotels and holidays

Apps and software

Wales has become the first UK nation to launch in the metaverse, hoping to use immersive experiences to inspire future tourism. But as the metaverse hype fades and travellers seek breaks from technology, the efficacy of such virtual campaigns is more than up for debate.