In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Large companies have begun to notice that low-income consumers are running low on both patience and funds as inflation continues to squeeze pocketbooks well into 2024. Lower-income people remain the hardest hit by inflation and are looking for brands to support them as costs continue to rise.

Wendy’s has announced plans to test a surge pricing model featuring prices that fluctuate based on demand and faced early public backlash. In the wake of the cost of living crisis, people are looking for brands to find solutions that don’t involve passing increased costs onto the consumer.

There has been a surge in the number of Britons taking packed lunches for work – a clear indicator that the post-pandemic return to the office is almost complete. But with more workers eating their midday mealsal desko, how is office morale being impacted? And how can food and drink brands respond?

Ever noticed your favourite products get smaller but stay the same price? ‘Shrinkflation’ is having a moment. Canvas8 spoke to marketing professor Ioannis Evangelidis to understand how people are responding to it and what brands can do to communicate these changes fairly.