In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Tackling the weighty reality of infertility and family dynamics, an episode of children's animated showBlueyhas earned praise from parents Down Under. In addition to introducing kids to a delicate issue, it may give parents a useful jumping-off point for difficult conversations.

Known for educationally-driven children’s media, Sesame Workshop has introduced a variety of emotional wellbeing content. Through its lens of inclusion and drive to address the mental health crisis, the Workshop's initiative is an example of a brand leveraging its focus to meet emerging needs.