In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

K-pop has exploded out of South Korea and now appeals to people across the world. Tapping into this international fan base, Louis Vuitton has signed a deal to further promote South Korean culture, starting with a runway show in Seoul that aims to spotlight and drive local tourism.

Dior's FW show in Mumbai spotlighted and empowered local artisans while paying respect to the culture that inspired the brand. As luxury fashion goes global – both in its consumer reach and its creation – people are more sensitive than ever to meaningful representation and inclusivity.