Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Gen Alpha (born 2011-present)

United States

Skincare

Beauty and wellbeing

, Disney has partnered with tween skincare brand Bubble. The movie-inspired collection features bright, bold colors inspired by different characters in the film and emphasizes the importance of healthy, age-appropriate skincare habits.