Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?

Once a necessity due to the pandemic, digital health is becoming an ingredient in a build-your-own approach to healthcare services. Patients and medical professionals alike are enjoying the convenience and access to care that telehealth can provide, but a continued desire for human interaction in patient journeys means a combination of digital and in-person services is finding favour.

ZocDoc has gone back to basics with its jargon-free Get a Doctor Who Gets You campaign. The quirky TV advert emphasizes the importance of a personal relationship between professionals and patients at a time when the appeal of amateur healthcare advice on TikTok has grown, despite its unreliability.

In an increasingly automated digital age, people are paradoxically feeling more disconnected than ever.Amica Mutual Insurance's campaign prompts people to consider the importance of IRL connections and understand that looking out for each other isn’t groundbreaking, but it’s what makes us human.