In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Thanks to a cost-of-living crisis, inflation, and sheer convenience, ultra-processed food is consumed en masse in Britain, despite research linking it to an increased risk of death by diseases such as cancer and obesity. Can the UK fix its broken food system and provide nutritious food and drink?

With food inflation hitting record highs in 2023, many Britons are rethinking their everyday spending. What are their preferred saving strategies, and which indulgences will they never forgo? Canvas8 spoke to eight people about their food and drink budgets amid the cost of living crisis.

A report by Waitrose has found that cost of living pressures have driven a return to cosy and comforting dishes in British kitchens. The culinary shift reflects the wider mood of the nation, which is seeking simplicity and control in the face of economic hardship and global instability.