As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Puma’s 'Voices of a Re:Generation' programme embeds a global team of environmental influencers and activists at the heart of the brand’s sustainability agenda. Intended as a response to Gen Z’s environmental concerns, some might see the move as an attempt to avoid accusations of greenwashing.

In the face of climate change and eco-anxiety, people are becoming more conscious of where and how they shop. As sustainable shopping behaviours become embedded in culture and as people seek guidance and support from brands, Selfridges Project Earth is helping to build a more planet-positive future.