Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

Boomers (born 1947-1966)

Older Adults (born pre-1946)

United Kingdom

TV, film, and social media video

Community and grassroots

A project has been launched in Glasgow to encourage older people to connect through their fond memories of Bollywood cinema. With more people living longer and hobbies being crucial to improving the wellbeing of older adults, these groups offer ways to increase connection and community.