Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

Insider Status

United States

Supermarkets and food

Style

Lifestyle

Happier Grocery is venturing into luxury fashion with a clothing line following Erewhon's success, targeting hypebeasts seeking everyday luxury. However, the line's success hinges on consumer willingness to embrace upscale everyday items, and critics have already derided it as extortionate.