In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Amazon Fresh is introducing a price-matching scheme against Tesco's Clubcard program. With people looking for satisfying ways of saving, taking on a low-cost supermarket's loyalty scheme and giving people the satisfaction of scooping low prices can build brand loyalty among bargain hunters.

As people navigate with the effects of inflation, they want brands to help them continue to enjoy the things they love. Responding to this, Lululemon is rolling out a resale program, enabling customers to exchange pre-loved items for a gift card or shop them online at a discounted price.

As the cost of living crisis heightens, the UK supermarket chain Waitrose is lowering the prices of its everyday products and making it easier for customers to access them amid tightening household budgets. How are consumers responding to this, and can brands maintain this shift in the long term?

Festival season is a buyer’s market for fashion-forward Indian consumers, with much of the spending on textiles, garments, and jewellry. International brands are taking notice of the growing appetite of India’s affluent classes for luxury and responding with collections to satisfy their tastes.