We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Despite deeply valuing their shut-eye, Gen Zers are the most likely to forgo night-time routines. From forgetting to brush one's teeth to falling asleep scrolling, research signals a need for better sleep hygiene to help young people navigate an increasingly fast-paced world.

Young people are struggling to sleep more than any other age group because of increased screen time and growing anxiety. Instead of turning to medical professionals, they’re visiting TikTok for at-home remedies and supplements. How can mainstream health brands tap into this experimental mood?

The US has in dropped its standing in the Global Happiness Rankings, citing unhappiness in Americans under 40. Young people are facing a variety of stressors, highlighting how people are looking for opportunities to tackle both individual and systemic issues with empathy and action.

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?