In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Ulta is expanding its sustainability efforts through a program that encourages customers to recycle empty products. However, people are increasingly demanding initiatives that emphasize proactive waste reduction from companies rather than burdening consumers.

Superdrug has reduced prices by up to 50% for over 150 of its own-brand items. Inflationary pressures may have temporarily eased, but economic anxieties haven’t lifted overnight for shoppers, and customers expect brands to continue demonstrating empathy for their financial realities.

Despite the cost of living crisis, Americans remain willing to invest in high-priced beauty products – as long as they offer holistic benefits for their lifestyle and wellbeing. Canvas8 spoke to eight people from across the country to learn about their inflation-minded beauty routines.

Post-pandemic, people are paring back their skincare routines for several reasons; a lack of extra money, a lack of free time, and an increasing awareness that some ingredients damage the skin barrier. What does this insight mean for skincare brands and experts going forward?