Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.


People are interrogating the meaning of gender in a polarised society

Byegender

People want their identities to be reflected in mainstream culture

Collective Equity

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

TV, film, and social media video

Citizenship

Black progressive cultural commentator F.D Signifier is one of the most prolific Gen Y content creators. Focusing on politics, pop culture, and Black men’s wellbeing, he challenges traditional narratives and dismantles harmful gender stereotypes through his engaging video essays.