Tom Novak is a senior behavioral analyst at Canvas8. After completing his second master's degree in cultural sociology at LSE, he was drawn to cultural insight. Tom has conducted qualitative and ethnographic research from the plazas of Santiago to Coventry's suburbs. In his spare time, he can be seen rowing down the Thames or world-building around feminist science fiction.


People are interrogating the meaning of gender in a polarised society

Byegender

People want their identities to be reflected in mainstream culture

Collective Equity

United States

Music, radio, and podcasts

Citizenship

American music icon Willie Nelson teamed up with young queer singer Orville Peck for the gay country duet 'Cowboys Are Frequently, Secretly Fond of Each Other'. Artists, brands, and content creators are increasingly subverting heteronormative narratives of traditional Americana.