Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

What can the rise of ‘bad beauty’ tell us about the tastes of a new generation of consumers more focused on individualism and intersectionality than any before? And how do products need to embrace the revolutionary and rebellious nature of Gen Zers in order to win them over?

L'Oréal has unveiled a motorised handheld make-up applicator for people with limited mobility. By creating a product specifically for an often-marginalised community, the brand is setting an example for how to make the beauty landscape more inclusive and accessible for all.

A TikTok trend chronicling the behavior of ‘Sephora Kids’ is stoking conversation about the pressure felt by teens and preteens to adhere to conventional beauty standards. People are increasingly calling out beauty brands for their role in perpetuating negative body image.

Are workers still resisting going back to the office? Will inflation affect quiet quitting? And what do Gen Zers want from employers? In this part of the 2023 Expert Outlook, we speak to three experts about how pandemic-forged attitudes to work are informing career decisions going forward.