Americans’ love affair with piquant flavors has spread to their drinks, and beverage brands are exploring various ways to capitalize on this preference. But which drinks categories are best placed to integrate hot spices, and what flavor combinations are consumers looking for?

Chilli pepper production has consistently grown in the US, and diners increasingly expect more spice in their foods, both at home and in restaurants. The shift is driven by a diverse younger generation that's open to exploring new foods and flavors and viral social media trends.

Doritos has launched an alcoholic drink distilled by Empirical spirits, inspired by its classic nacho cheese chips. Young people are looking for unusual and exotic flavor profiles, and crossovers like Doritos x Empirical mix highbrow and lowbrow tastes for adventurous eaters.

Born from frustration at a perceived lack of good beer options at Indian restaurants, Empress Ale has gone on to establish itself as an award-winning beer. With an emphasis on pairing beer with food, what can this rising brand tell us about Britons’ changing beer priorities?