Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

EDEKA Kempken, the largest supermarket chain in Germany, has introduced the EEASY lid – an aluminium lid designed to assist those who struggle to open jars. With inclusion efforts gaining importance for businesses across industries, product design is a key area of focus to boost accessibility.

As the ageing Japanese population grows, so does the number of dementia cases. Mistaken Orders’ restaurant and cafe pop-ups create an environment where older people and those living with dementia can still live their lives by making dining a warmer, educational experience for patrons.

Very little can compare to a freshly brewed, slowly made cup of coffee. But with Southeast Asia’s entrepreneurship environment prioritising speed and innovation, tech-enabled chains are poised to reshape cafe culture. Will these companies continue to pick up steam, or are they not meant to stay?

Minalba Brasil is launching the first mineral water can with Braille on the lid, bringing a more inclusive approach to product purchase in the food and beverage market. Brands are taking steps to cater to the diverse needs in society but must show continuous and genuine allyship to gain trust.