Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Australia

General food

Restaurants and takeaways

Apps and software

Australian fast food chain Red Rooster has introduced an AI ‘Crave_ware’ that categorises hunger cues like stomach rumblings and places corresponding orders for chicken. With Australians more hesitant to embrace AI, showing its more jovial or day-to-day applications can familiarise the sceptical.