Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

Beta Lives

People expect products and services that feel made for them

Personal Worlds

People expect care and emotional intelligence from brands

Everyday Empathy

Boomers (born 1947-1966)

Gen X (born 1967-1981)

Australia

Property and real estate

Savings and investments

Australian retirement village operator Aveo has launched a campaign highlighting how community and human connection don't have to stop at retirement. As people's ideas of retirement become more fluid and positive, brands can help them explore the rich possibilities of a life well lived.

Boomers return to urban life for an active retirement

BlackRock’s accessible ad courts bitcoin-curious Boomers