Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

United Kingdom

Restaurants and takeaways

Wagamama and Willy's Pies' Chicken Katsu Pie collaboration merges British and Japanese cuisines at select Wagamama locations. This partnership shows a trend towards unique, cross-industry collaborations that tap into consumer desires for innovative, heritage–infused, culturally diverse offerings.