Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Hong Kong

China

Supermarkets and food

Lifestyle

Savings and investments

Hoards of shoppers from Hong Kong and southern areas of China have flocked to the opening of a Costco. As a protracted economic slowdown continues to put downward pressure on purchasing pressure in China, brands are supporting consumers they’ve typically leant on for aspirational luxury purchases.