Interest in ‘loud luxury’ is growing as some consumers do away with the understated and usher in maximalist aesthetics and garish pieces. With money still tight, the shift speaks to consumer desires to showcase the value and worth of their items, many of which can be sizable investments.

Tech start-up Toshi is disrupting the luxury logistics market through its retail delivery service with a human touch. With Gen Yers and Zers becoming the most prominent luxury spenders, how are brands evolving to meet their preferences for personalised and convenient shopping experiences?

Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Thanks to social media trends and pop culture moments, ‘quiet luxury’ and ‘stealth wealth’ aesthetics are making a fashionable comeback. Brands such as Rowing Blazers are reimagining these style codes for younger, nostalgic Gen Zers, making aspirational wealth more accessible in fashion.