In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The first of its kind, Saudi Arabia has announced that it will develop a gaming-centric retail and tourist destination. As people increasingly engage with gaming across multiple facets of their lives, they expect companies to envision brand experiences through gaming ecosystems.

AirAsia has launched MOVETIX, an all-in-one platform that allows customers to book tickets for live events, activities, and flights. Responding to the skyrocketing demand for entertainment-driven tourism in the region, it’s making the booking journey more seamless for superfan travellers.