In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

The Stanley Quencher – a colorful insulated tumbler – has enjoyed an explosion of viral popularity, selling out on shelves and fetching impressive resale prices online. Items like Stanley’s tumblers offer customizable, functional status symbols, catering to a desire for self-expression.

Some Heinz super fans have been known to get the logo tattooed, and now the company has created its first official tattoo stencil. As people increasingly look to construct their identities around their favorite brands and products, there are opportunities to offer official roots to super fandom.

Reformation has won the adoration of fashion fans, from celebrities to everyday people, with its sustainable clothing and playful marketing. As ‘Reformation girlies’ take over social media and build an engaged fandom, what are the key learnings from the brand’s social-savvy strategy?

Gen Zers in the US are becoming increasingly engaged superfans due to a sense of community, peer-led creative expression, and stress relief. Canvas8 spoke to Swifties, Star Wars fans, and die-hard sports supporters across the US to find out how they engage with their fandoms on a day-to-day basis.