In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Open conversations about menstruation among Gen Zers signal a desire to end period stigma once and for all. But given the numerous entrenched taboos surrounding women’s health and bodies, how can brands help them change the narrative and make periods more equitable, sustainable, and shame-free?

Japanese sports media company B& is partnering with femtech brand Otte c. to develop absorbent activewear for athletes who menstruate. Beyond generic calls to destigmatisation, brands can consider engaging with the diverse spectrum of period experiences across different contexts and cultures.

Modibodi is tapping into the Gen Z zeitgeist through a series on TikTok, bagging awards and recognition. 'I'm Dying Inside' captures how young people navigate through relationships, identity, and their periods through the cost of living crisis and underlines the generation's need for more support.

Emm, the world’s first smart menstrual cup, closely tracks flow volume, rate, and regularity to help users better understand their cycles, bodies, and reproductive health. How are people embracing a knowledge-is-power approach to their periods? And how can such tech close the gender health gap?