Signal13 Feb 2024
O Boticário captures the scent of pre-pollution Brazil

O Boticário unveiled Extinto, a fragrance evoking the pre-pollution scent of Brazil's Guanabara Bay. With 18,000 litres of sewage dumped per second into the bay, Extinto aims to emotionally and viscerally connect people to environmental loss, urging responsible habits amid dismal recycling rates.

O Boticário captures the scent of pre-pollution Brazil