In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Gen Z is increasingly becoming worried about ageing and is highly aware of their appearances. This is partly due to time spent on social media, where filters can warp self-perception. Even though several beauty campaigns focus on healthy ageing, there’s still a need for strong action from brands.

Pinterest has launched AI technology to increase the representation of plus-sized bodies within its women’s fashion and wedding-related content. Consumers want to see an authentic commitment to body inclusivity, especially as stigma and mental health issues for people with larger bodies remain.

With all the buzz around empowerment and body positivity movements, the pervading message is still that body image equals worthiness. Diet culture remains toxic and nobody is spared from its sting. How can brands be kinder and more transparent while breaking the cycle of unhealthy diet messaging?

During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.