Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

United States

Eating and Drinking

Coffee and soft drinks

General food

Snacks and desserts

The Super Bowl plays host to prime advertising real estate as well as the two best teams in the NFL on any given year. But people tend to forget the majority of adverts they see in a crowded media landscape, leaving brands with the challenge of sustaining their Super Bowl-assisted awareness.