Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are opting out of constant self-improvement

Being+

Gen Z (born 1997-2010)

United States

Snacks and desserts

Social networking

Physical health

Mental health

In what seems to be an evolution of the 'girl dinner', the rat snacking trend sees TikTok users scavenging their pantries to create novel snack combinations. Amid the concerning resurgence of diet culture, it’s encouraging audiences to honour their body’s needs through intuitive eating.