UberEats has recruited Kris and Kendall Jenner for its ‘Get Almost Almost Anything’ campaign, through which it makes the humorous admission that you can’t get everything on the app. Tapping into a desire for transparency while harnessing star power, it's a refreshing alternative to over-promising.

Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?

Now that lockdowns are a thing of the past, consumers are weighing up their options when it comes to having things delivered to their homes. They want brands to offer them more options when it comes to the services that are delivered to their doors, while also demanding greener modes of transport.

UberEats has partnered with the San Francisco Giants to bring in-seat delivery to fans at Oracle Park. The Uber partnership offers convenience and greater personalization for fans to enjoy play their way, and reflects the shifting expectations of the casual sports fan.