Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Aura Freedom has launched its 'The Body Bag For Her' campaign, aiming both to raise awareness of the prevalence of violence against women in Canada and to dismantle gendered advertising tropes. Using the imagery of a pink body bag, the hard-hitting campaign subverts viewers' expectations for impact.

The Woolmark Company has launched a campaign to shed light on the knock-on environmental effects of wearing synthetic materials. Using a combination of vivid imagery and a strong call to action, it seeks to demonstrate just how much damage fast fashion can do to the planet.

While many Britons acknowledge the importance of charitable work, a creeping sense of distrust has prompted a national decline in charitable donations and volunteering. Canvas8 spoke to seven people from across the UK to find out what motivates them to give their time and money.

Consumers expect brands to be activists, yet many attempts fall short or are perceived as opportunistic ‘woke washing’. How can brands participate in activism while maintaining authenticity? Canvas8 spoke to Dr. Abas Mirzaei about the key dimensions of brand activism authenticity.