We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Data has revealed that children's attention spans have worsened post-pandemic, with teachers highlighting difficulties in maintaining students’ behaviour in class. As keeping Gen Alpha interested proves challenging, brands will have to rethink how to position themselves to engage this cohort.

Gen Y parenting underwent a drastic evolution during the pandemic, with kids’ digital engagement hitting an all-time high and parents increasingly concerned about screen time and apps they don’t understand. How can brands help them feel better supported when it comes to child safety controls?

In a world where tech is evolving rapidly, consumers are experiencing digital fatigue as they struggle to keep up with the expectation that they have to be online 24/7. By focusing on design and solid features, Nothing has created a phone for a new generation of users where tech takes a backseat.