In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Swimming can be an essential life skill, but some adults just aren't confident in the water. Allianz has launched a Swim Club in Australia, aiming to create a safe space for adults to learn to swim without judgement – providing customers with support by closing the gap with education and empathy.

As Britons increasingly turn to digital platforms for health advice, coaching app Runna has entered the fray to help people reach their fitness goals. By providing affordable and personalised programmes, workouts, and nutrition tips, it's encouraging ambitious runners to rack up the miles.

Hims & Hers has launched a holistic weight loss program amid the noise around Ozempic, including personalized guidance on sleep, hydration, and movement. Recognizing the challenges of diets, the app focuses on sustainable changes, challenging quick fixes, and promoting healthy, balanced lives.

In the wake of the COVID-19 pandemic and armed with more knowledge about the interconnectedness of physical, mental, and social wellbeing, Gen Zers are looking for more than just cookie-cutter gyms. How can facilities adapt their spaces and messaging to better accommodate this cohort?