Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Femtech start-up Daye provides support to people beyond period products; it has launched an at-home STI screening test with a product many are familiar with – a tampon. While STI testing can be daunting, this approach helps to break down barriers by tapping into routine behaviour.

Femtech startup Daye is upping their period pain care with The Period Pain Clinic, which offers personalised and holistic solutions for people with uteruses. Since many people experience delayed diagnoses and medical gaslighting, they are turning to alternative sources for help and care.

Emm, the world’s first smart menstrual cup, closely tracks flow volume, rate, and regularity to help users better understand their cycles, bodies, and reproductive health. How are people embracing a knowledge-is-power approach to their periods? And how can such tech close the gender health gap?

Picking up steam in the early 2010s, the period positivity movement saw women fight to destigmatize menstruation. But with period inequity still rampant in the US and trust damaged in some progressive menstrual start-ups, where should the movement go next? And how can femtech brands learn from this?