In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Britons are chopping up their financial lives, distributing bits and pieces among a range of providers, trying to chase the best interest they can earn. As the notion of a bank as a static storage place erodes, how can brands cater to this segment of savers and their penchant for playing switcheroo?

Canadian bank BDC has undergone a rebrand, touting itself as 'the bank for Canadian entrepreneurs' and tying into patriotic notions about SMEs amid a loss of trust in banks. Fears of economic instability present a challenge for financial institutions attempting to overcome consumer scepticism.

A survey measuring banking attitudes has found that there are discrepancies between what bankers think Gen Z customers want, and what they actually want. The disconnect speaks to the increasing shift of younger users to alternative banking platforms, as many shun traditional models and corporations.

Despite anxiety around corporate cringe, Gen Zers are eating up relatable LinkedIn posts – especially the meme-driven content Monzo dishes out. As brands like Monzo dismantle barriers to money education and financial careers, how is this relatable language finding favour with younger audiences?