Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are operating with a heightened perception of value

Critical Spenders

Border Reorder

People want their identities to be reflected in mainstream culture

Collective Equity

China

Luxury

Shopping

Clothing, footwear, and accessories

Advertising

Following efforts to champion Chinese ceramics, Loewe's Lunar New Year 2024 campaign pays homage to the ancient art of jade carving. Tapping into 'guochao' sentiments, it demonstrates how to nail cultural appreciation at a time when people have grown tired of trite attempts at localising luxury.

Loewe helps preserve Chinese culture with sponsorship

Carlsberg celebrates local craft with porcelain glasses