In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The cost of living crisis has made it hard for people in the UK to give up their time for volunteer work, even for causes that are dear to them. While most initiatives try to tap into personal motivations to lure people into volunteering, they face more restrictive financial hurdles to engagement.

In response to the rising cost of living, Deliveroo has partnered with foodbank charity The Trussell Trust to create an initiative that aids Britons facing food insecurity. With people across the country looking for ways to mitigate rising prices, how can brands best show their support?

While many Britons acknowledge the importance of charitable work, a creeping sense of distrust has prompted a national decline in charitable donations and volunteering. Canvas8 spoke to seven people from across the UK to find out what motivates them to give their time and money.