Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Le Prunier is a beauty brand based on a family plum farm in California that dates back to 1916. Using its fruits and upcycled farm waste, the brand creates skincare oils packed full of nourishing vitamins and antioxidants – something that has proved popular among eco-conscious 'skintellectuals'.

Food and fashion collaborations are becoming popular across various sectors, offering a platform for creative expression and cultural exploration and allowing brands to create innovative experiences that resonate with consumers. But how can brands jump into this creative synergy of food and fashion?

The confluence of social media, nostalgic sentiment, and fast-moving trend cycles has triggered a resurgence of treat-related beauty marketing. For brands looking to capitalize, how can they ensure their messaging engages with specific and emotive elements while retaining a modern identity?