Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The OBEGRÄNSAD collection from IKEA and Swedish House Mafia boasts a range of home furnishings, including a cost-effective record player. By leveraging Swedish House Mafia's credibility in music production, the collection appeals to budget-conscious furnishers and bedroom DJs alike.

Amid simultaneous crises, many Britons are opting to spend more time at home and are elevating their living spaces to optimise cosiness – even if they’re renters. Canvas8 spoke to seven Britons to understand what home means to them and how they’re adapting to financial constraints.

With the pandemic and WFH lifestyles driving a shift towards at-home exercise, brands are innovating to meet fitness buffs where they’re at. Smart at-home gym Tonal has been developed with this in mind, utilizing AI tech to help people reach their fitness goals from the comfort of their living rooms.

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.